Wijnvoordeel

Wijnvoordeel, founded in 1999 by René Tulner and grown to the multi-label E-luscious, is the largest online wine retailer in the Benelux. In 2015, Wijnvoordeel was acquired by the founder and Gilde from Baarsma Wine Group. E-luscious markets its products under various labels, thereby covering the value buyers, the specialty/service buyers and the fine wine customers. E-luscious sells over 15 million bottles per year, amounting to more than EUR 115 million sales.

With Gilde as shareholder, E-luscious’ management targets to build the winning online wine retailer in various European countries.

Initial focus is on further building out the presence in its three core geographic markets: The Netherlands, Belgium and Germany. In addition to the continued growth of its wine activities, a successful online coffee platform (Koffievoordeel) has been launched.

www.wijnvoordeel.nl