HG International

HG International is a Dutch manufacturer of cleaning and maintenance products. The company’s success is rooted in its extensive product range, which encompasses more than 300 products covering every conceivable cleaning or maintenance requirement. HG’s products are distributed via DIY chains, supermarkets and pharmacies. The company is active in the Netherlands, Belgium, and the United Kingdom. It also exports to more than 40 other countries.

Together with management, HG International was acquired from the founding family in September 2009. HG’s ultimate goal is to have its products in every kitchen cabinet across Europe. This is pursued through expanding the number of sales and distribution points and increasing brand awareness. Television has formed an integral part of HG’s cross-media marketing strategy since 2009. Following a successful expansion across Europe, HG is now widely recognised by European consumers as ‘the product that does what it promises’. Today, HG is owned by Cobepa.

www.hg.eu