Wijnvoordeel is the largest Benelux online wine retailer. The company is active under several labels covering the value buyers, the specialty/service buyers and the top end customers. The company sells over 13 million bottles per year. Profitability and growth are partly driven by its own brand wines which represent a large part of sales and make the company hard to beat in its own territory.

We are convinced that the company can grow even stronger in the next few years on the back of increasing penetration of on-line wine sales and the company’s market leading position in the Benelux, where on-line wine sales account for only 5% of total wine sales.

In 2015, the founder of Wijnvoordeel and Gilde acquired the company from Baarsma Wine Group.

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